Corporate and Charity Partnerships | Fundraising Across Business Guide
Celebrating a Year of Corporate Partnership Success
Quarter Four rounds off an extraordinary year in corporate partnerships, showcasing the power of what can happen when charities and businesses join forces with purpose, creativity, and determination. Across 2025, partnerships have achieved remarkable milestones, from record-breaking fundraising and life-changing initiatives to innovative campaigns that push boundaries and deliver tangible impact for communities nationwide. This quarter, in particular, demonstrates just how much can be achieved when organisations work together, combining expertise, resources, and shared vision to tackle some of society’s most pressing challenges.
The breadth and scale of these partnerships is truly inspiring. From supporting mental health, youth opportunity, and social mobility, to addressing homelessness, food insecurity, environmental conservation, and life-saving healthcare, these collaborations are delivering meaningful change at every level. Each story reflects a simple truth: when organisations align their strengths, they can achieve far more together than they ever could alone, creating impact that is bigger, deeper, and longer-lasting.
This brochure not only celebrates achievements, but also highlights the trends shaping the corporate partnership landscape. Businesses are embedding social value into their core strategies, charities are co-designing solutions with corporate partners, and communities are benefiting from sustained, long-term engagement rather than one-off gestures. Together, these examples provide a blueprint for thinking bigger, acting bolder, and driving lasting change.
These stories are a powerful reminder of the ripple effect that partnerships can create across society. They celebrate the dedication, innovation, and generosity of all involved, and set the stage for an even more ambitious and impactful year ahead in corporate partnerships.
Mind x Superdrug
Superdrug customers raised over £200,000 for Mind in just eight weeks. The nationwide campaign, which kicked off to mark World Mental Health Day, gave customers the opportunity to make small donations via Pennies at till points.
They had a brilliant launch with an in-store activation in London’s Stratford store, inviting customers to share personal pledges and affirmations on Mind’s “Wellbeing Wall.” A social media takeover on World Mental Health Day helped amplify Mind’s messaging by reaching Superdrug’s 1M Instagram followers. Mind mental health signposting has also been broadcast in stores across this period.
99% of Superdrug stores engaged with the campaign and we saw a particular boost in the first week of December, proof of how important the festive season is for charitable giving! This fantastic partnership between Superdrug and Mind has truly shown what’s possible when creativity, community, and purpose come together, raising vital funds and spreading mental health awareness on an incredible scale!
CALM x Money Group PLC
The partnership between MONY Group plc and Campaign Against Living Miserably (CALM) has made a remarkable impact in 2025, raising a total of £402,452 over the three-year collaboration. Colleagues have gone above and beyond with fundraising efforts, from trekking across the Balkans and walking 10k steps a day in March, to hosting pub quizzes, running bake sales, and participating in raffles. Beyond fundraising, the partnership has also focused on spreading awareness of CALM’s vital resources and promoting ways to support those around us, demonstrating a commitment to both community and mental health that is truly inspiring.
Royal Countryside Fund x Aldi UK
Aldi and the RCF have built a strong, long-standing partnership focused on supporting the future of British farming. Since 2018, Aldi has backed 16 Farm Resilience Programme groups nationwide and supported the delivery of Opening the Gate, providing practical workshops and resources for new farmers. At a time of exceptional change and uncertainty for the sector, this collaboration has helped family farms gain financial clarity, plan ahead and build long-term resilience. With Aldi committing £1 million by 2027 to support the RCF’s work, the partnership is playing a vital role in securing a sustainable future for the countryside.
Fauna and Flora x Schroders
Schroders and Fauna & Flora have launched a new global partnership dedicated to protecting nature and supporting communities around the world. The collaboration began with Fauna & Flora staff in residence at Schroders’ London office, bringing conservation expertise directly to employees and helping connect them with the charity’s work. Through this partnership, Schroders is providing vital funding for five projects spanning coastal and land conservation in Scotland, community-led chimpanzee conservation in Uganda, protection of sea turtle nesting beaches in Nicaragua, restoration of wildlife corridors in Romania’s Carpathian mountains, and coral monitoring and marine conservation in Cambodia. Together, the partnership is helping drive practical, on-the-ground action for nature and people worldwide.
British Heart Foundation x Sky Betting & Gaming
Sky Betting & Gaming and the British Heart Foundation have built an exceptional partnership that is making a real, measurable difference to lives across the UK. Through this collaboration, Sky Bet has helped inspire more than 350,000 people to learn CPR, raised £3 million for vital lifesaving research, and reached communities and football clubs nationwide. Recognised with the Corporate Partner of the Year award at the Heart Hero Awards, this partnership shows the powerful impact of working together to drive CPR awareness and support research that saves lives.
XLP x Fisher German LLP
Fisher German LLP and XLP have formed a brilliant partnership through Fisher German’s Big 25 Challenge, helping to create lasting opportunities for young people across London. By selecting XLP as one of 25 charity partners, the campaign raised more than £55,000, with Fisher German generously match-funding £25,000 and awarding each charity a £1,000 bonus. This collaboration highlights the positive impact businesses can have when they invest in their communities, and we’re incredibly grateful for Fisher German’s support in helping XLP continue building positive futures for young people.
Great Ormond Street Hospital Charity × Côte
Côte Brasserie is spreading festive generosity through its Christmas partnership with GOSH Charity. For every “Pigs in Blanket” dish sold, and every optional £1 added to restaurant bills, Côte will donate to support seriously ill children and their families. Each Côte at Home festive box brings another £1 donation, with boxes also delivered to families staying near the hospital. The goal is to raise £100,000 this Christmas, helping fund care, comfort, and brighter moments for children receiving treatment at GOSH.
These partnerships show just how powerful things get when charities and corporates team up with purpose. The impact goes way beyond fundraising, it sparks momentum, unlocks opportunity, and creates change that genuinely transforms communities. For anyone keen to dive deeper, the links below have all the details.
Roundhouse Trust × Taylor Wessing
Taylor Wessing has partnered with Roundhouse Works to boost young creative entrepreneurs with free pro bono legal support. During UK Pro Bono Week, their clinic offered tailored, one-to-one advice to ten freelancers and founders, giving them practical guidance at a point in their careers when legal help often feels out of reach. It’s a partnership that shows how professional expertise can remove barriers and set emerging creatives up with the confidence and clarity they need to grow.
Business in the Community x JPMorganChase
JPMorganChase has joined forces with Business in the Community on a major new investment in Bournemouth, reflecting a serious commitment to local people and future talent. The company is modernising its campus and investing hundreds of millions into skills and opportunities for young people across Dorset. With £980,000 in new philanthropic funding for BITC, the partnership will accelerate work on social mobility and skills-based hiring, helping create stronger pathways into quality careers across the South West.
Tesco x GroceryAid
Tesco and GroceryAid’s long-standing partnership reached a remarkable milestone with the 2025 Tesco Glitz Ball, which raised a record-breaking £1,650,910 to support GroceryAid’s vital work. Bringing together 1,800 Tesco colleagues and suppliers for an evening hosted by Davina McCall, the event showcased the power of the grocery industry coming together to support its own. Thanks to the generosity of sponsors and guests, this partnership continues to make a meaningful difference to grocery colleagues across the UK.
Coram x Macfarlanes
Macfarlanes and Coram have launched an exciting Charity of the Year partnership for 2025–2026, bringing together shared commitment, expertise and energy to help children and young people thrive. Through a combination of fundraising, hands-on volunteering and pro bono support, Macfarlanes will play a vital role in strengthening Coram’s work across adoption, education, advocacy and youth provision. With the firm based just minutes away, this partnership creates meaningful opportunities for practical involvement and deeper connection, making a real, transformative difference for children and young people who need stability, belonging and hope for the future.
Lidl GB x Standing Tall
Lidl and Standing Tall have launched an inspiring new partnership that’s already making a real difference, marked by Lidl’s first hire through the collaboration. United by a shared commitment to strengthening the communities they serve, this partnership is focused on creating meaningful, long-term employment opportunities for people who have experienced homelessness. By opening doors to sustainable work and ongoing support, Lidl is helping individuals rebuild their lives, gain independence and thrive—while welcoming talented new colleagues into the business. It’s a brilliant example of how inclusive employment can change lives and build stronger communities for the future.
WWF-UK x Birchwatch x Ikea
This inspiring partnership between IKEA and leading conservation charities WWF-UK and BirdWatch Ireland turned everyday purchases into meaningful action for nature. From 13 October to 30 November, £1/€1 from every soft toy sold, including the SANDLÖPARE range, was donated to support the protection of endangered species and the restoration of vital habitats. In the UK, funds supported WWF-UK’s work in Southern Kenya and Northern Tanzania, helping to secure wildlife corridors, safeguard biodiversity and support communities protecting nature, while in Ireland donations backed BirdWatch Ireland’s efforts to protect wild birds and their habitats. Together, this partnership helped nature recover and contributed to a future where people and wildlife can thrive side by side.
Tommy’s x Mamas & Papas
This first-year partnership between Mamas & Papas and Tommy’s has made a powerful and compassionate impact for families affected by baby loss. Over the past year, Mamas & Papas raised more than £85,000 through staff fundraising and customer Pennies donations, while strengthening their commitment to supporting customers during incredibly difficult moments. Through bespoke Trained by Tommy’s sessions delivered to customer service and store managers, the partnership ensured teams were equipped with the skills and confidence to support those affected by baby loss. Together, this collaboration has helped build a more understanding, supportive retail experience and a stronger community for families who need it most.
HARP Homelessness Charity x Auburn Group Ltd
Auburn Group and HARP Homelessness Charity have launched an inspiring new partnership to create real pathways out of homelessness and into sustainable employment. Through the HARP Construct pilot programme, people with lived experience of homelessness are being supported to gain the skills, confidence and qualifications needed for long-term careers in construction, helping address both the industry’s growing skills shortage and the need for stable employment opportunities. With tailored training, mentoring and hands-on experience across two 12-week programmes, and practical support from Auburn including PPE, site tours, career talks and mock interviews, this collaboration is focused on opportunity — helping people rebuild, re-skill and reimagine their futures.
Anthony Nolan x RSM UK
RSM UK and Anthony Nolan’s partnership is a powerful example of what long-term commitment can achieve, and it was fittingly celebrated at a special event at RSM UK’s London office to honour its remarkable legacy. For 15 years, RSM UK has supported Anthony Nolan’s lifesaving mission to match patients with stem cell donors, helping give people with blood cancer and blood disorders another chance at life. During that time, the partnership has raised more than £2 million, funded vital patient services, and enabled over 10,000 volunteer courier trips delivering potentially life-saving stem cells to patients around the world. Bringing together patients, volunteer couriers, staff and supporters, the celebration highlighted not just the scale of impact, but the dedication, generosity and shared purpose at the heart of a partnership that continues to offer hope when it’s needed most.
Citizens Advice x et al x National Grid
Last quarter marked an exciting milestone in the #GridForGood Energy Affordability Fund, with the launch of a £2.3 million funding package that supported more than 16,000 vulnerable households across England and Wales struggling with rising energy costs. This initiative brought together a powerful partnership of expert charities and frontline organisations—including Citizens Advice, Affordable Warmth Solutions CIC, Fuel Bank Foundation, National Energy Action, National Energy Foundation, and the Centre for Sustainable Energy, to provide practical support ranging from free low-carbon home heating systems to financial assistance and tailored energy-saving advice. As part of the wider three-year, £10.5 million programme, this funding built on previous efforts that had already helped tens of thousands of households, demonstrating the transformative impact of collaboration in creating warmer, safer and more sustainable homes.
Macmillan x Greene King
The long-standing partnership between Macmillan Cancer Support and Greene King has reached an incredible milestone last quarter, raising £25 million to support people living with cancer. This achievement goes far beyond the numbers, it could fund three frontline teams on the Macmillan Support Line for two years, support the Macmillan Online Community for the same period, and provide 175,000 hours of care from Macmillan Nurses. Across pubs, breweries, distribution and support centres, teams’ passion, creativity and relentless fundraising efforts have made this possible, ensuring Macmillan can continue delivering vital support to communities across the UK.
Conclusion:
A Year of Ambition, A Year of Impact: Corporate Partnerships in Action
Quarter Four and the year as a whole has shown just how powerful corporate partnerships can be. Together, organisations have smashed milestones, launched bold new initiatives, and delivered real, lasting impact in communities across the country. These achievements aren’t just wins, they’re proof of what happens when purpose, collaboration, and ambition come together.
The story goes far beyond fundraising. Partnerships today are transforming workplaces, driving inclusivity, tackling inequality, rethinking supply chains, and building resilience where it’s needed most. They’re proving that it’s possible to meet immediate challenges while also shaping a fairer, healthier, and more sustainable future.
The success of Quarter Four and the momentum of 2025, sets the stage for even bigger, bolder partnerships ahead. By learning from what’s working, celebrating impact, and pushing boundaries, businesses and charities alike can continue to inspire change that lasts. This year has shown what’s possible, and now it’s time to go further, think bigger, and make the next year even more extraordinary!
For more details on the partnerships featured in this edition, please see the reference links below.
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